Our Agenda

The agenda is set, and Insightful.vet 2025 is packed with expert-led discussions on the most critical aspects of veterinary practice ownership. From leadership and culture-building to client retention strategies and pricing optimization, each session is designed to provide actionable insights that drive success. Don’t miss this opportunity to learn from industry leaders, connect with fellow practice owners, and take your practice to the next level.

November 13, 2025

5:30pm – 7:30pm

Welcome Reception at OUTLAW Taproom

Kick Off insightful.vet 2025 with Great Company & Texas Flavors

Start your conference experience with an evening of hors d’oeuvres, happy hour drinks, and engaging conversation at the OUTLAW Taproom at The Ritz-Carlton. Sponsored by Zoetis, the welcome reception is inspired by the spirit of Texas music legends and provides an inviting space to connect with fellow attendees and speakers in a relaxed setting. Registration opens during the reception, so arrive early to grab your badge, meet new colleagues, and set the stage for an insightful and memorable event.

Sponsored by:

November 14, 2025

7:15am - 8:15am       Breakfast

8:15am – 8:35am

Welcome to insightful.vet 25'

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Win Lippincott

Partner, Chief Operating Officer
Ackerman Group

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Rich Lester

CEO
Ackerman Group

8:35am – 9:35am

Building and Leading a Successful Practice

Veterinarians Discuss Their Keys to Success

Strong leadership is the foundation of a thriving veterinary practice. In this engaging panel discussion, seasoned practice owners Dr. John Houghton, Dr. Christine Staten, Dr. Barak Barneyah, & Dr. Stacey Rutledge will share their experiences in building a positive and productive practice culture. From structuring leadership teams to setting pay scales and benefits, this conversation will explore the small but impactful ways to foster staff appreciation and engagement. Topics will include staff meetings, delegation, hiring and firing strategies, and creative ways to say ‘thank you.’ Walk away with actionable insights to strengthen your team and elevate your practice.

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John Houghton, DVM

Veterinarian, Owner
Hambright Animal Hospital

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Barak Benaryeh, DVM

Veterinarian, Owner
Spicewood Springs Animal Hospital

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Christine Staten, DVM

Veterinarian, Owner
Adobe Veterinary Center

Stacey Rutledge, DVM

Veterinarian, Owner
Puyallup Valley Veterinary Clinic

9:35am – 10:25am

Mastering the Art of Client Retention

Revenue Growth: Driving Volume

Join Win Lippincott for a deep dive into one of the most overlooked drivers of revenue—an effective reminder system. This session goes beyond the basics, offering an in-depth look at optimizing your client communication strategy to increase retention and appointment volume. Learn how to fine-tune the timing, frequency, and personalization of reminders to keep clients engaged and ensure their pets receive the care they need. Expect actionable insights and a level of detail you never knew you needed—but won’t want to miss.

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Win Lippincott

COO
Ackerman Group

10:25am - 10:40am       Break

10:40am – 11:30am

Pricing Strategies to Improve Profits

Understanding the Right Moves in a Competitive Market

Pricing isn’t just about numbers—it’s a strategy. In this detailed session, Rich Lester will break down the nuances of effective pricing, from mystery shopping and product margins to MAP pricing and the challenge of competing with Chewy. Learn how to categorize and price shoppable vs. non-shoppable services, maximize profitability on high-margin products, and implement data-driven strategies to ensure your pricing structure supports long-term growth. If you’re ready to take a more granular approach to revenue optimization, this session is a must.

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Rich Lester

CEO
Ackerman Group

11:30am – 12:20pm

Leveraging Technology & Staff to Improve Efficiency

Veterinarians Discuss the Impact

Running an efficient practice requires the right balance of technology and teamwork. In this panel discussion, Mike Walker, Eric Pugh, and Sheila Erickson—three experienced DVM practice owners—will share how they leverage digital tools, automation, and smart delegation to streamline operations and enhance workflow. From optimizing scheduling and inventory management to reducing administrative burdens, this session will provide real-world strategies to help you work smarter, not harder. Gain insights on the tools and tactics that can improve efficiency, boost profitability, and allow your team to focus on what matters most—patient care.

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Mike Walker, DVM

Veterinarian, Owner
Apollo Veterinary

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Dr. Eric & Cathy Pugh

Veterinarian & Owner / Practice Owner
Hometown Veterinary Services

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Sheila Erickson, DVM

Veterinarian, Owner
Horse Heaven Hills Pet Urgent Care and Veterinary Center

12:20pm - 1:20pm       Lunch

1:20pm – 2:10pm

Building a Strong Practice Culture

A Facilitated Discussion on Leadership, Pay Philosophy & Team Development

A thriving practice culture is built through intentional leadership, thoughtful compensation strategies, and effective delegation. This interactive workshop will be led by a team with firsthand experience working together to foster collaboration and strong workplace dynamics. Through guided discussion, attendees will explore leadership best practices, pay philosophies, performance review processes, and management structures. With thought-provoking questions designed to spark meaningful conversation, this session will provide practical insights to help you cultivate a more engaged, motivated, and high-performing team.

2:10pm – 3:00pm

Financial Management 101

KPIs and Data Tracking

Understanding and controlling costs is essential to running a financially healthy veterinary practice. In this session, Rich Lester will break down key cost metrics, from inventory management and cost of goods to non-DVM labor and DVM compensation. Learn how to track benchmarks that directly impact profitability and uncover practical strategies for optimizing expenses without compromising quality of care. With a focus on data-driven decision-making, this session will provide the tools you need to manage costs effectively and improve your bottom line.

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Rich Lester

CEO
Ackerman Group

3:00pm - 3:20pm       Break

3:20pm – 4:50pm

Keynote & Q&A

Delivering an Elevated Experience with The Ritz-Carlton

Exceptional service isn’t just about meeting expectations—it’s about exceeding them in ways that leave a lasting impression. In this exclusive keynote presentation, The Ritz-Carlton will share the time-tested methodologies that have made its brand synonymous with world-class hospitality. Learn how to create meaningful emotional connections, personalize every client interaction, and foster a culture of genuine care within your practice. This session will provide insights into the psychology of service, key principles for authentic engagement, and strategies to optimize every touchpoint in the client journey.

Following the presentation, an interactive 30-minute Q&A will offer the opportunity to dive deeper into these principles and explore how to apply them within your own veterinary practice.

6:00pm – 9:00pm

An Evening of Connection at The Ritz-Carlton Pavilion

Friday Night Networking Dinner
Join us for an exclusive evening of networking and camaraderie, sponsored by Mission Pet Health. Set in the elegant Ritz-Carlton Pavilion, this dinner offers a unique opportunity for veterinary practice owners to connect, share insights, and build lasting relationships in a relaxed and refined atmosphere. The evening begins at 6:00 pm with a cocktail hour featuring passed hors d’oeuvres, followed by a thoughtfully curated dinner at 7:00 pm. Enjoy exceptional cuisine, engaging conversations, and the perfect setting to unwind after a day of learning.

Sponsored by:

SVP+MVP Logo Merged Logo

November 15, 2025

7:30am - 8:30am       Breakfast

8:30am – 8:40am 

Morning Kickoff & Housekeeping

Setting the Stage for Day 3

Before diving into our final day of sessions, we’ll take a few minutes to cover important event updates, schedule reminders, and housekeeping items. This brief kickoff ensures you have everything you need to make the most of the day ahead.

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Win Lippincott

COO
Ackerman Group

8:40am – 9:10am

Enhancing Your Space Without Disrupting Operations

Maximizing Your Facility’s Potential for Growth

Is your practice’s physical space helping or hindering your success? In this insightful session, Kelly Rayon from Animal Arts will explore the benefits of updating your facility, from enhancing client experience and workflow efficiency to increasing long-term profitability. Learn practical strategies for remodeling while maintaining operations, balancing aesthetic and functional improvements, and maximizing the return on investment in your space. Whether you're considering minor updates or a full-scale renovation, this session will provide expert guidance to help you make informed decisions that support the growth and future of your practice.

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Kelly Rayon

Architect
Animal Arts

Sponsored by:

Animal Arts

9:10am – 10:00am

Winning the Talent War

Essential Recruiting Strategies for Your Practice

Attracting top-tier talent in today’s competitive job market requires more than just posting an opening—it demands a strategic approach. In this session, Win Lippincott will break down effective recruitment tactics, from crafting compelling job postings to positioning your practice as the employer of choice. Learn how to compete with corporate groups, optimize your hiring process, and implement proactive strategies to attract and retain high-quality associates and staff. Whether you're looking to expand your team or strengthen your recruitment pipeline, this session will provide actionable insights to give your practice a competitive edge.

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Win Lippincott

COO
Ackerman Group

10:00am - 10:15am      Break

10:15am – 10:45am

Externships & Mentorship: Recruiting & Onboarding the Next Generation

Preparing the Future Veterinarians

Bringing new veterinary talent into your practice starts long before the hiring process—it begins with effective externship and mentorship programs. In this session, we will share proven strategies for attracting veterinary students, creating meaningful learning experiences, and ensuring a smooth transition from externship to full-time employment. Learn how to structure mentorship programs that not only develop clinical skills but also foster long-term commitment to your practice. Whether you're looking to strengthen your pipeline of future veterinarians or enhance your onboarding experience, this session will provide actionable insights to set new hires up for success.

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Dr. Dan Markwalder

DVM
Mission Pet Health

10:45am – 11:35am

The Great Inflection Point: Crossing the Bridge from Challenge to Opportunity

A Framework for Thriving Through Economic Disruption and Demographic Change

Veterinary medicine stands at a critical inflection point—caught between short-term economic cycles and deeper, long-term structural shifts that have been decades in the making. Labor scarcity, slowing productivity, and demographic decline are reshaping the foundations of practice success. This presentation explores both what’s happening right now and what lies ahead, offering a clear-eyed look at the economic trends, risks, and strategic choices facing veterinary leaders today. Anchored in a four-part framework—People, Productivity, Positioning, and Pioneering—we’ll chart a course for resilience and reinvention. Because hope isn’t just a mindset—it’s a strategy. And if we act now, we can cross the bridge from challenge to opportunity.  

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Matthew Salois, PhD

President
Veterinary Management Groups, Inc.

Sponsored by:

11:35am – 12:05pm

The Legal Checkup: Structuring Your Veterinary Practice

Key Business Considerations for a Stronger Hospital

A strong legal foundation is essential for the long-term success of any veterinary practice. In this session, Frank Muggia and Stuart Smith of Rupp Pfalzgraf LLC, a nationally recognized expert in veterinary law, will guide you through the critical legal considerations that impact your business. Learn about the differences between S-Corps, LLCs, and C-Corps—and whether switching structures could benefit your practice. Explore key partnership agreements, including buy/sell arrangements among DVMs, and understand the role of non-compete clauses, non-solicitation agreements, and no-hire provisions in protecting your business. Whether you're a solo practitioner, in a partnership, or considering future transitions, this session will equip you with the knowledge to safeguard your practice and make informed legal decisions.

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Frank Muggia

 Partner, Veterinary Law & Ethics Co-Chair
Rupp Pfalzgraf, LLC

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Stuart Smith

 Partner, Veterinary Law & Ethics Co-Chair
Rupp Pfalzgraf, LLC

 

12:05pm - 1:00pm       Lunch

1:00pm – 1:50pm

Insights from Those Who’ve Been There

Veterinarians Share Their Consolidation Experience

What is it really like to sell your veterinary practice to a consolidator? In this candid panel discussion, Rich Lester will moderate a conversation with practice owners who have gone through the process firsthand. Hear directly from sellers representing three different consolidators as they share their experiences, lessons learned, and what they wish they had known before the sale. Gain valuable insights into the transition process, financial and operational considerations, and how to best position your practice for a successful sale. Whether you're considering selling in the future or just want to better understand the landscape, this discussion will provide a unique, real-world perspective on practice consolidation.

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Rich Lester

CEO
Ackerman Group

1:50pm – 2:20pm

Smart Real Estate Strategies for Owners & Tenants

Maximizing your Practice Value

Real estate is one of the most significant financial considerations for veterinary practice owners—whether you own your building or lease your space. In this session, Dan Eisenstadt and Peter Kilkelly from Terravet Real Estate will provide expert insights into navigating the veterinary real estate market, exploring options for property owners and key considerations for tenants. Learn how to assess the value of your real estate, evaluate lease agreements, and determine whether ownership or renting is the best long-term strategy for your practice. Whether you're planning for growth, considering a sale, or simply looking to optimize your real estate investment, this session will provide valuable guidance tailored to veterinary professionals.

Sponsored by:

Daniel Eisenstadt

Founder and CEO
Terravet Real Estate Solutions

Peter Kilkelly

Chief Veterinary Development Officer
Terravet Real Estate Solutions

2:20pm - 2:35pm       Break

2:35pm – 3:25pm

Navigating the Sale Process From Decision to Deal

Maximizing Value in a Successful Future Sale

Selling a veterinary practice is a significant decision, and understanding your options is crucial to making the right move. In this session, Dr. Roger Redman will provide a comprehensive overview of the sale process from start to finish. Explore the key differences between corporate sales and internal transitions, including sales to associates, and learn how to prepare your practice for a smooth transaction. Gain insights into the pros and cons of Do-It-Yourself sales vs. working with a broker, typical sale timelines, and essential steps at each stage. Whether you're considering selling now or planning for the future, this session will equip you with the knowledge to navigate the process confidently and maximize the value of your practice.

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Roger Redman, DVM
VP of Business Development
Ackerman Group

3:25pm – 4:15pm

Practice Valuation and Deal Structure in Today's Market

Understanding Purchase Price Considerations & Market Trends
Valuing a veterinary practice involves more than just a simple number—it requires a deep understanding of market trends, deal structures, and financial considerations. In this session, Rich Lester will break down the key factors that impact practice valuations and explore the various ways deals are structured in today’s veterinary market. Learn about purchase price considerations, including cash, TopCo equity, joint ventures, contingent notes, earnouts, and key real estate factors. Whether you're planning for a future sale or simply looking to understand your practice’s worth, this session will provide the insights needed to make informed financial decisions and maximize value.

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Rich Lester

CEO
Ackerman Group

4:15pm – 4:25pm

Conference Recap

Thank you for attending #insightfulvet2025!