insightful.vet 2026 Conference Agenda

Thursday, November 12, 2026

5:30pm – 7:30pm

Welcome Reception at The Ritz-Carlton, Atlanta

Begin insightful.vet 2026 in Great Company

Start your insightful.vet 2026 experience with an evening of hors d’oeuvres, cocktails, and conversation in The Georgian Room, located on the Lobby Level of The Ritz-Carlton, Atlanta. Sponsored by Zoetis, the welcome reception offers a relaxed setting to connect with fellow veterinary practice owners, speakers, and partners before the conference begins.

New for 2026, attendees will take part in small-group owner introductions with similar-sized practices to help spark early conversations. These groups will reconnect throughout the conference, making it easier to build relationships from the moment you arrive. Registration opens during the reception, so arrive early to pick up your badge and settle in.

Sponsored by:
Welcome Reception 6
Welcome Reception 6

Friday, November 13, 2026

7:15am - 8:15am       Breakfast

8:15am – 8:35am

Welcome to insightful.vet 2026

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Rich Lester

CEO
Ackerman Group

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Win Lippincott

COO
Ackerman Group

8:30am – 9:30am

What It Really Takes to Run a High-Performing Practice

Real conversations on how fellow owners lead, delegate, and run their practices

Strong leadership is the foundation of a thriving veterinary practice. In this owner-led panel discussion, fellow practice owners will share how they build productive teams, delegate decisions, structure leadership, and create a culture of accountability. From staff meetings and manager roles to compensation philosophy, employee reviews, and everyday ways to show appreciation, this conversation will explore the practical decisions that shape practice performance. Hosted by Dr. Roger Redman, DVM, practice owner, and Executive VP of Business Development at Ackerman Group, attendees will leave with real-world ideas to strengthen their teams and run a more effective practice.
PANEL DISCUSSION

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Roger Redman, DVM

Veterinarian and Executive VP of Business Development
Ackerman Group

9:30am – 10:30am

Out of the Dark Woods: The Economic Reckoning Facing Veterinary Practice Owners

How practice leaders can navigate pressure, fragility, and renewal in a changing veterinary economy

Veterinary practice owners are facing a changing economy, shifting client behavior, workforce pressure, and demand patterns that no longer look like the post-pandemic years. Matthew Salois will move beyond a standard market update to unpack the deeper economic forces shaping veterinary medicine and what they mean for pricing, staffing, productivity, client communication, investment, and long-term planning. Owners will leave with practical perspective to navigate uncertainty with greater discipline, resilience, and clarity.

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Matthew Salois, PhD

President
Veterinary Management Groups, Inc.

Sponsored by:

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10:30am - 10:45am       Break

10:50am – 11:40am

Pricing with Precision

Building smarter pricing strategies with local market data

Pricing is not one-size-fits-all. Ethan Ott, Senior Vice President of Strategy & Analytics at Mission Pet Health, will share a practical framework for building smarter pricing strategies using local market data, competitive context, and hospital-specific demand signals. Learn why products and services require different pricing approaches, how high-performing practices evaluate local market conditions, and ways independent owners can apply these concepts to support both client access to care and long-term profitability.
REFRESHED FOR 2026

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Ethan Ott

Senior Vice President, Strategy & Analytics
Mission Pet Health

Sponsored by:

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11:40am – 12:10pm

The Real Estate Decision That Shapes Your Future

Owning vs. leasing and how it impacts your growth, efficiency, and long-term value

Real estate decisions can shape your practice’s growth, flexibility, and long-term value. In this session, Dan Eisenstadt and Peter Kilkelly from Terramed Real Estate will share practical guidance for owners evaluating whether to own, lease, expand, or rethink their current space. Attendees will learn how real estate strategy can impact operations, profitability, future options, and overall practice value.

Sponsored by:

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12:10pm - 1:00pm      Lunch

1:00pm - 1:50pm

The Conversations Owners Rarely Get to Have

Guided, peer-driven discussions on leadership, team structure, and practice decisions

Some of the most valuable insights come from hearing how other owners are handling the same decisions you face every day. This guided workshop creates space for open, peer-driven discussion around leadership, delegation, compensation philosophy, performance reviews, team structure, and practice culture. With thoughtful prompts and small-group conversation, owners will have the chance to compare approaches, share real experiences, and leave with practical ideas for strengthening their teams and practices.
WORKSHOP RETURNING BY POPULAR DEMAND

A More Personalized Learning Experience

For the first time, insightful.vet attendees can choose between two breakout session tracks designed around different stages of practice ownership and operational complexity. Whether you want to strengthen the fundamentals or dive into more advanced strategy, select the conversations most relevant to where your practice is today.

Core Focused Sessions

2:10pm - 3:00pm

Driving More Visits Starts with the Clients You Already Have

Improving client retention, optimizing reminders, and capturing missed opportunities

One of the biggest missed growth opportunities in veterinary practice is often sitting in your existing client base. In this practical session, Win Lippincott will break down how stronger client retention, smarter reminder strategies, and better communication can drive more visits without adding new clients. The session focuses on missed reminders, appointment gaps, and small operational improvements that can create meaningful revenue growth.

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Win Lippincott

COO
Ackerman Group

3:00pm - 3:50pm

Understanding Your Numbers: Building a P&L That Actually Helps You

How to structure your financials, track key metrics, and manage COGS and non-DVM labor

Your P&L should do more than sit in your inbox once a month. Rich Lester will break down how the right structure, benchmarks, and cost categories can turn your financials into a better decision-making tool. The details inside your numbers, especially COGS, non-DVM labor, and key performance metrics, can make a meaningful difference in how your practice performs.

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Rich Lester

CEO
Ackerman Group

3:50pm - 4:40pm

Using AI in Your Practice to Improve Efficiency and Team Workflow

Scribing tools, implementation, and how to create value for your team and clients

AI is already changing the way veterinary teams work. Dr. Mike Walker, Veterinarian and Owner, who uses AI tools in his own practice at Apollo Vet, joins Kevin Cohen, Co-Founder & CEO of VetRec, for a real look at what adoption actually takes inside a hospital. They’ll cover where AI can ease documentation demands, support the team, improve workflow, and create a better experience for doctors, staff, and clients.

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Mike Walker, DVM

Veterinarian, Owner
Apollo Vet

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Kevin Cohen

Co-Founder & CEO
VetRec

Advanced Focused Sessions

2:20pm - 3:10pm

Turning Your Numbers Into Strategic Decisions

Using benchmarks and data to drive profitability and practice value

For owners ready to go beyond the basics, this advanced financial discussion takes a deeper look at the metrics, benchmarks, and overlooked cost categories that can quietly impact profitability. Dr. Jim DeLano, veterinarian, founder, and CEO of VizVet, will explore contribution margin, internet revenue, labor structure, lab costs, administrative creep, and software spend to help owners make more strategic financial decisions.

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James DeLano, DVM

Veterinarian & Founder
VizVet

3:10pm - 4:00pm

Using AI to Create Real Efficiency and Scale

Advanced applications of AI to optimize workflows, team performance, and practice growth

AI can do more than save time on documentation. This advanced discussion explores how practices can move beyond foundational AI use and apply these tools more strategically across daily operations. The session will focus on improving workflow efficiency, strengthening team performance, reducing administrative friction, and creating scalable value as AI becomes a larger part of practice management.

4:00pm - 4:50pm

Driving Sustainable Growth in a Changing Market

How high-performing practices drive volume through strategy, positioning, and execution

Client retention is only the starting point. This advanced discussion builds on the core drivers of retention and visit growth, taking a deeper look at how high-performing practices create sustainable volume through stronger strategy, sharper execution, and more intentional growth decisions. In a changing veterinary market, small improvements in how practices capture missed opportunities, communicate with existing clients, and drive repeat visits can make a meaningful difference in long-term performance.

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Win Lippincott

COO
Ackerman Group

4:40pm – 4:45pm

Day 2 Closing Wrap-Up

We’ll close the day with a brief recap, review logistics for the evening dinner, and answer any final questions before the night’s events.

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Rich Lester

CEO
Ackerman Group

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Win Lippincott

COO
Ackerman Group

6:00pm – 9:00pm

An Evening of Connection at The College Football Hall of Fame

Friday Night Networking Dinner

Step outside the traditional conference dinner and join fellow veterinary practice owners for an unforgettable evening at the College Football Hall of Fame. Sponsored by Mission Pet Health, this Friday night experience combines great food, drinks, interactive activities, and the kind of relaxed conversations that often become some of the most valuable of the weekend. It’s a chance to unwind, connect with peers, and enjoy a memorable night out in Atlanta after a full day of learning.

Sponsored by:

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Saturday, November 14, 2026

7:30am - 8:30am       Breakfast

8:20am - 8:30am

Morning Kickoff & Housekeeping

Setting the Stage for Day 3

Before diving into our final day of sessions, we’ll take a few minutes to cover important event updates, schedule reminders, and housekeeping items. This brief kickoff ensures you have everything you need to make the most of the day ahead.

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Win Lippincott

COO
Ackerman Group

8:30am - 9:20am

Your Culture Is Showing, Whether You Realize It or Not

The daily decisions that shape your team, performance, and accountability

Everyone talks about culture, but fewer owners think about how it is actually created day to day. Leadership habits, communication, accountability, hiring decisions, performance reviews, and difficult conversations all shape how a team performs. This session takes a practical look at the leadership choices that quietly define your culture and, ultimately, the kind of practice you build.
New for 2026 - most requested topic

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Rich Lester

CEO
Ackerman Group

9:20am - 10:10am

Winning the Talent War Starts with Your Recruiting Process

Attracting and converting stronger DVM candidates in a competitive market

Hiring the right doctor rarely comes down to luck. Recruiting is no longer just posting a job. It is a strategy, a sales process, and a competitive advantage. Win Lippincott will break down how stronger positioning, faster response times, better job marketing, and a more intentional hiring process can help independent practices compete more effectively, attract stronger candidates, and create outcomes that can change a practice’s growth trajectory. One past attendee used these strategies to hire two doctors within four months.
Upgraded for 2026

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Win Lippincott

COO
Ackerman Group

10:10am - 10:40am

They're Not Ready. Hire Them Anyway.

How a Structured Mentorship Plan Makes New Grads Your Most Powerful Associate Hire

The associate you need may still be in school. Dr. Christine Staten will make the case for new graduates as one of the most overlooked hiring opportunities for independent practices, especially when supported by the right mentorship plan. This session breaks down what new grads are really looking for, why private practices can deliver meaningful mentorship better than they may realize, and how a clear framework can turn early-career veterinarians into confident, successful long-term team members.

Christine Staten, DVM
Christine Staten, DVM

Veterinarian, Owner
Adobe Veterinary Center

10:40am - 11:00am       Break

11:00am - 11:50am

Build to Grow

How your hospital design impacts revenue, recruiting and practice value

Your physical space does more than house your practice. It influences workflow efficiency, team satisfaction, recruiting, client experience, and long-term growth potential. Vicki Pollard of Animal Arts will explore how thoughtful hospital design, whether through renovation, expansion, or a new build, can create operational advantages, support stronger team retention, and meaningfully impact practice value.
New In-Person Case Study

Sponsored by:

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11:50am - 12:20pm

Discussing Legal Issues Every Practice Owner Faces

Real-world scenarios and audience-driven discussion on contracts, structure, and risk

Legal decisions have a way of becoming urgent when they are handled too late. In this new panel format, Frank Muggia and Stuart Smith of Rupp Pfalzgraf will tackle real-world legal scenarios and live audience questions around practice structure, employment agreements, non-competes, contracts, and risk management. Bring your questions and hear the kinds of practical legal conversations every practice owner eventually faces.
New Format Focused on Live Owner Questions

Sponsored by:

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12:10pm - 1:10pm      Lunch

1:10pm - 1:40pm

Continue the Conversation

Peer-driven discussions on the decisions you’re working through in your practice

Similar to Friday afternoon’s workshop, this shorter follow-up session continues the conversations around the real decisions shaping your practice. Through guided, peer-driven discussion, owners can compare approaches, ask questions, and hear how fellow practice owners are thinking through leadership, team structure, accountability, compensation, and day-to-day challenges.
WORKSHOP

1:40pm - 2:30pm

After the Sale: Insights from Those Who’ve Been There

What mattered most, what surprised them, and what they’d do differently

What is it really like to sell your veterinary practice? In this candid panel discussion, Win Lippincott will moderate a conversation with owners who have gone through the process firsthand. Hear what mattered most, what surprised them, and what they wish they had known before the sale. This discussion offers real-world perspective on the transition process, deal considerations, life after closing, and the decisions that can shape a successful outcome.
Panel Discussion

Andrew Marsh
Andrew Marsh, DVM

Veterinarian, Owner
Cobblestone Veterinary Care

Sheila Erickson, DVM
Sheila Erickson, DVM

Veterinarian, Owner
Horse Heaven Hills Pet Urgent Care and Veterinary Service

Ross Larson
Ross Larson, DVM

Veterinarian, Owner
Touch the Heart Veterinary Services

2:30pm - 2:45pm      Break

2:45pm - 3:35pm

Selling Your Practice Isn’t a One-Step Decision

What happens at each stage and where value is gained or lost

Selling a veterinary practice involves far more than accepting an offer. Dr. Roger Redman, a fellow veterinarian and practice owner who has been on both sides of the process, selling his own practice and advising other owners through theirs, will walk through the major stages of a practice sale. Whether you are considering a corporate sale, internal transition, or simply planning ahead, this session will help owners understand where value is created, where it can be lost, and how thoughtful preparation can shape a stronger outcome.

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Roger Redman, DVM

Veterinarian and Executive VP of Business Development
Ackerman Group

3:35pm - 4:25pm

How Veterinary Practices Are Valued Today

What drives valuation, how deals are structured, and what it means for your practice into 2027

Valuing a veterinary practice involves more than a multiple. Rich Lester will break down what drives practice value in today’s market, how deals are being structured, and what owners should understand as they think about their future options. This session will explore valuation drivers, buyer priorities, cash at close, joint ventures, TopCo equity, earnouts, and market trends heading into 2027.

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Rich Lester

CEO
Ackerman Group

4:25pm - 4:35pm

What Happens Here Carries Forward

The sessions end, but the ideas, relationships, and conversations continue long after the weekend. Take a look at what makes insightful.vet such a memorable experience.

Beyond the Main Stage

Some of the most valuable conversations happen outside the main sessions. These optional opportunities offer direct access to expert partners through focused 1:1 meetings or small-group conversations. They are intentionally limited to keep conversations meaningful and practical.

1:1 Owner Meetings with Experts

Short, 20-minute conversations that give you direct access to sponsor expertise on specific operational or strategic topics relevant to practice owners.

Limited availability. Sign-ups, topics, and participating sponsors will be announced prior to the event.
Reimagined for 2026

Lunch & Learn Conversations

Casual, small-group learning sessions hosted by sponsors and focused on specific service or operational topics relevant to independent practice owners on Day 3, Saturday, Nov 14.

Limited seating. Topics and sponsors will be announced soon.

Agenda is subject to change without notice. Session times, speakers, and topics may be updated as necessary.